Worcester VegFest 2011 was last weekend, and it was just as we predicted- AWESOME. There was some great promotion this year and it definitely contributed to getting the word out. We started off the festivities with a pre-VegFest "get psyched" meeting the night before the event to start setting up. Coordinators and volunteers had a chance to go over details and chow down on vegan pizza from Flats while unpacking all the books and merch. Then it was time for the big day... VegFest! As a VegFest organizer and the exhibitor coordinator, I got to Worcester State University at 10am to start signing in and greeting vendors. The event was scheduled to begin at noon, but we had attendees lining the hallways by 11:30am. Huge crowds starting showing up around noontime. From 1pm~3pm, the exhibitor areas were so packed with humans, that it was actually getting a little tight in there. Among all the tons of free samples from exhibitors, VegWorcester's own free sample tables had Primal Strips, Odwalla bars, Chreese packets, Quick Gravy packets, 40 lbs of ecoVegan mock meat samples, coupons for Gardein, coupons for Follow Your Heart products and 15 cartons of vegan "milks" like soy milk, rice milk, almond milk, etc. If you're curious where to get certain products found at the Worcester Vegfest, follow the exhibitor links below for online stores, or try your local Whole Foods Bellingham/Framingham locations are the closest locations to Worcester (about 20 miles), Living Earth on Park Ave, or Shaws Wild Harvest (several Worcester locations).2:15-2:45pm VEGETABLE CIRCUS
3:00-3:45pm: TERRY HOPE ROMERO
4:00-4:45pm: WILL POTTER

Since I was occupied with coordinating tasks, I wasn't able to watch the entire speaking sessions, but did try to catch a few minutes of each one. Bruce is the man. I'm familiar with his work and he always does an amazing job. Tracye... I respect that she is into the healthy aspects of going veg because it’s important to remember that many people enter the vegetarian world for health reasons. Tracye's samples were raw-vegan inspired and I love me some greens.Terry Hope Romero arrived early and I got a chance to chat with her and help make some arrangements for transportation so she could go make her samples for the cooking demo. She is definitely a rad chick, and she even indulged my geek-ness by signing a copy of Viva Vegan and Vegan Cookies Invade Your Cookie Jar for me. Terry's seitan tacos were to die for!
Will Potter's presentation was certainly eye-opening for many. I was most curious to hear from him since this was the first time I had been exposed to his work. I'm really pumped to read Green Is The New Red. Unfortunately his books didn't arrive in time for VegFest, so hopefully I can score a copy soon. The speaker room was packed during all the time slots, and we got heaps of positive and valuable feedback from all.
I was also impressed with Vegetable Circus. Tons of kiddos showed up to watch and participate in their show, and there were tons of smiles and happy dances going on. I would definitely recommend this group. They were professional, easy to work with, and so much fun. VegWorcester also had a kid's table with face painting and other children's activities.
There were so many important non-profit exhibitors as well as yummy food vendors. I spent a lot of time walking around to make sure they had all of their needs met and things were going well. Everyone seemed to have a lot of positive feedback. Like No Udder's ice cream truck was a huge hit and so was Coconut Bliss's free ice cream samples. There were huge lines all day for the vegan ice cream! Next time we'll need like 5 ice cream vendors maybe..? haha. I can't wait for another vegan soft serve! X's to O's Vegan Bakery had some tasty cupcakes and vegan twinkies- they seemed busy with customers all afternoon. I was also happy to try Wilderness Poet's nut butters for the first time. Mm. I noticed they sell Wilderness Poets at The Living Earth on Park Ave. Try the pistachio.Here is a full list of all the exhibitors with links to their websites for reference. Definitely check them out, visit, buy stuff, donate, volunteer, and so on...
VEGFEST 2011 EXHIBITOR/SPONSOR LIST:
* Artichoke Food CoOp
* Autonomie Project (sponsor)
* Belmont Vegetarian
* Boston Vegan Association
* Cedar Foods - Hummus
* Chartwells
* Cloa's Ark Animal Sanctuary* Coconut Bliss
* Compassion Over Killing
* Duck Yao
* ecoVegan (sponsor)
* Falafal Republic (sponsor)
* Galaxy Nutritional Foods (sponsor)
* Humane League of Boston
* Humane Society of US
* Humane USA - MA PAC
* Isador's Organics (sponsor)
* Keifers Kettle Korn
* Like No Udder Vegan Ice Cream Truck
* Loving Hut (sponsor)
* Maple Farm Sanctuary
* MA Animal Rights Coalition (MARC) (sponsor)
* New Paris Books & Zines
* Peace Abbey* Peace O' Pie
* PETA
* Quan Yin/Supreme Master Ching Hi
* Queenie Foundation
* Revitalive Health &Wellness
* Spirit Of Change Magazine (sponsor)
* Sproutman
* Sterling Animal Shelter
* Sweet Binks Rabbit Rescue
* The Universal Spirit
* United Poultry Concerns
* Vegan Metrowest Network
* VegNews Magazine
* Woo Daddy Waffles
* Wilderness Poets
* Worcester Earn-A-Bike
* Worcester Magazine (sponsor)* Worcester Natural Foods
* VegFund
* VegWorcester
* X's to O's Vegan Bakery
All in all, VegFest 2011 was a huge success! I'd be willing to bet we had almost 3,000 people come through the doors. With the huge crowds, 40+ exhibitors, 4 national speakers, entertainment and tons of free samples, it was amazing to see it all finally come together last weekend. Although it was definitely a busy few months in the planning stage, it was a great experience to see this event go from just ideas on a piece of paper, to a full on Veg-Fest! Can't wait to see what we can do next year...
More Vegfest Photos @ VegWorcester's Facebook.
More Vegfest Photos @ VegWorcester's Facebook.









